Privacy Policy
Effective Date: January 1, 2025 — Updated September 2025 to include Microsoft Clarity.
Era Life Care ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website, https://www.eralifecare.com/ ("Website"). By using our Website, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
a. Personal Information
- Name, email address, phone number, address, and any other data you submit via forms or inquiries eralifecare.com.
b. Non-Personal Information
- IP address, browser/device type and version, pages visited, access date/time, and referral source eralifecare.com.
2. How We Use Your Information
- Respond to inquiries and deliver services.
- Enhance website functionality and experience.
- Send updates, promotions, or communications (where opted in).
- Comply with legal obligations.
- Prevent fraud or security issues.
- New: Use Microsoft Clarity to understand user behavior, improve functionality, optimize site experience, detect fraud/security threats, and support advertising efforts.
3. How We Share Your Information
- We do not sell, trade, or rent your personal data.
- Shared with:
- Service providers aiding in site operations, analytics, or marketing.
- Microsoft Clarity and Microsoft Advertising for behavioral insights (see Section 8).
- Legal authorities when required to comply with law or protect our rights eralifecare.com.
4. Cookies and Tracking Technologies
- We use cookies and similar tools to improve your browsing experience.
- New: This includes data collection via first- and third-party cookies and other tracking technologies powered by Microsoft Clarity for session replays, heatmaps, and behavioral metrics.
5. Data Security
- We implement reasonable technical and administrative safeguards to protect your information. However, we cannot guarantee complete security eralifecare.com.
6. Third-Party Links
- Our site may link to external websites. We are not responsible for their privacy practices; please review their policies separately eralifecare.com.
7. Your Rights and Choices
You may:
- Request access to or correction/deletion of your personal information.
- Opt-out of marketing communications.
- To exercise these rights, contact us at info@eralifecare.com eralifecare.com.
8. Use of Microsoft Clarity & Microsoft Advertising (New Disclosure Section)
We partner with Microsoft Clarity and Microsoft Advertising to analyze how users interact with our website.
This includes capturing behavioral metrics, heatmaps, and session replays (such as clicks, scroll patterns, and page navigation) through first- and third-party cookies and tracking technologies. The data collected helps us:
- Improve site usability, performance, and content relevance.
- Conduct site optimization and enhance user experience.
- Detect and address security or fraudulent behavior.
- Understand product/service popularity and user activity for marketing purposes.
By using our site, you consent to data collection and usage by both us and Microsoft Clarity, as described here.
For more details on how Microsoft collects and handles your data, see the Microsoft Privacy Statement. To learn more about our overall data practices, review our full Privacy Policy above.
9. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal data from minors eralifecare.com.
10. Updates to this Policy
We may revise this policy periodically. Any updates will be posted here with a new effective date eralifecare.com.
11. Contact Us
If you have questions regarding this policy, email us at:
Era Life Care
1109 W San Bernardino Rd #110,
Covina, CA 91722
Phone: (855) 540-2911
Email: info@eralifecare.com